How long does SEO take to give results?

If you have just started to optimize your website for search engines and you wonder how long it takes for SEO to give results, in this post I will tell you the whole truth. To start, there are two things you should keep in mind:

  • SEO is like going to the gym, you need perseverance and the work never ends. You must work permanently in the optimization of your site, perform an analysis from time to time and optimize again.
  • The time it will take to get results depends on many factors. We know that it is an unsatisfactory answer, so below I will describe these aspects to give you a better estimate.

Therefore, and as you just started working on it, I advise you to take SEO as a long-term strategy and to encourage you to invest time and resources in this process. With patience and effort, you will get fantastic results.

A bit of SEO history

Surely you have read a lot of articles with tips to make your website appear well positioned in the results of Google and other search engines. Mind you, the thing has a trick: everything changes constantly and Google updates its algorithms every so often (and even launches totally new algorithms). If you think you can achieve positive results instantly, chances are you are wrong.

In the past, you could overcome the positioning and traffic volume of the competition by simply getting more inbound links than them. Today, everything is much more complicated: there are many more factors that influence positioning and a good SEO strategy is something that may take a long time. You must strive to create unique and quality content that interests your audience. And not only that: add incoming, internal links, participation of your audience and social interactions to the mix. This is how you will get search engines to consider your pages and position them higher.

A few years ago, the basic strategy was to cover the most important keywords in the sector and optimize your entire website around them. Today, it is about optimizing the web for very specific keywords (known as “ long-tail ” or “long-tailed ” keywords ) to help you gain in authority and thus be able to compete for more generic keywords with a higher search volume. The use of concrete and concise keywords will attract an audience more interested in your business.

If you have a newborn company, forget about positioning by generic keywords such as “professional hairdresser” and focus on those phrases and questions that your customers really enter in search engines. For example, if you have a hairdresser in Badalona, ​​bet on long-tail keywords like “hairdresser Badalona” or “wedding hairdresser in Badalona”, instead of simply “hairdressing”.

The more specific your keywords are, the more opportunities you will have to attract the public that really interests you and that really wants to know more about your content and your business.

The use of concrete and concise keywords will attract an audience more interested in your business

If you have a newborn company, forget about positioning by generic keywords such as “professional hairdresser” and focus on those phrases and questions that your customers really enter in search engines. For example, if you have a hairdresser in Badalona, ​​bet on long-tail keywords like “hairdresser Badalona” or “wedding hairdresser in Badalona”, instead of simply “hairdressing”.

The more specific your keywords are, the more opportunities you will have to attract the public that really interests you and that really wants to know more about your content and your business.

Why SMEs should worry about SEO

Do you know why you should invest time in the SEO of your website? Our professional Website Creator Plan incorporates an SEO application that will be very useful to you. Is it necessary even if you have a small business? The answer is a resounding “yes.” SEO helps your customers find you on the web and also helps them move through the buying process.

– SEO generates recognition, since people find your website on the Internet and that way you get to know the products and services you offer. 
– SEO helps them investigate, because if you provide them with information through different types of content (such as posts, infographics, videos, etc.), they will know you better and feel more attracted to your website. 
– SEO drives them to make a final decision and make a purchase on your website, because you have gained their trust and have managed to convince them little by little.

In addition, there are other important reasons to worry about the SEO of your website:

– SEO will never disappear, even if the rules are modified. Google can update its algorithms to make sure that people find just what they are looking for, and SEO always plays and will play an important role in achieving it. 
– Your competition is already doing it, so do not relax even when you see that you have overcome them. They will continue to strive to improve their positioning. 
– Your potential customers are looking for you and most do it on Google. If you have a small business, you will have to give them the opportunity to meet and meet you.

Forget about unrealistic expectations

If you talk to an agency specialized in SEO and it promises you one or more of the following things, run away!

– That you will appear first in the search results in a short period of time. 
– That you will get a lot of organic traffic overnight. 
– That they will deal with SEO once and it will be worth it for a lifetime. 
– Incredible results for a ridiculous price.

SEO, as I said above, is like going to the gym: you need time and effort to get high in search engine results. Do not expect to achieve a great change from one day to another, because it is impossible. The experts and agencies that promise you the moon for 10 euros will surely end up damaging the positioning of your website. Why? Because those who promise to place you in the number 1 for a keyword in a very short time will surely skip the rules: the search engines will finally realize and will put a penalty on your website.

In the long term, this will harm your positioning and also your brand. Think that all the time and resources you have invested will go to waste. Not the most ideal, right? Now that you know what you can expect and what you cannot, I will try to answer the initial question.

How long does SEO take to give results?

If you want to get good results, you have to do quality work. These are some of the elements you should focus on:

– Create relevant and optimized content that is useful both right now and in the near future. 
– Get a website that not only looks good, but works like a clock. 
– Make sure that the loading speed of your website is acceptable and that it is easy to navigate through it.

After performing the initial work and while continuing to develop quality content and improve your website, this is what you can expect:

– Initial results after 3 months. 
– Notable results after 6 months. 
– Full results after 12 months.

Keep in mind that they are simple general estimates. The real-time framework will depend on factors such as the quantity, quality and frequency of the content you publish; also of the general quality of your website, of course. If you take longer to see results, don’t be discouraged and keep working.

Although SEO is a continuous process of work, if you do well the results you get will resist any update that Google does in its algorithm and also, you will get a constant and reliable source of traffic and sales.

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