If you have or are thinking of setting up a marketing agency, be it digital or not, this post is for you.
Obviously, an agency that only has customers with digital presence has more urgency to know how to optimize their participation on the internet.
However, if you have clients who are not yet exploring the digital market, it is also your duty to put them on the internet and ensure that they position themselves well.
With the popularization of the internet, brands began to realize the importance of investing in online strategies and the search for digital agencies has increased greatly. Consequently, the number of agencies has also increased, increasing competition for those who work in this area.
So if you want to stand out and win more customers, you will need to use some marketing strategies within your own business.
If you have your own agency or work in one and need help with it, then stay with us. In this text, we’ll show you all you have to do to gain visibility and recognition with good marketing for the agency.
1. Be an example of marketing
The first step is a bit obvious, after all, if you work by spreading the business from other companies, you need to show that you know how to do it.
So, nothing more important than making sure your agency’s marketing is the best, is not it?
If the disclosure of your service does not convey a professional image, people will not trust your work or believe that you will do otherwise with their company.
So forget the saying “blacksmith’s house, wooden skewer” and become your main success story.
We separate 5 strategies that are critical for anyone who wants to become an example in their niche:
Have a blog
One of the best agency marketing actions you can do is have a blog. With this type of strategy, you can share attractive content for your customers and show your authority on the subject.
The blog is a great gateway for those people who are on the internet trying to better understand some problems, find solutions to their pains or even make decisions.
So you need to get organized to produce relevant content for customers that are in all of these steps. Thus, you guarantee that your page will have all the way that the user must travel, from the first contact until the closing of the business.
Since the goal is to show how your agency is ready to efficiently care for another company’s marketing, share in your blog information that is of interest to your customers and at the same time bring you closer to your agency.
Use social networks
Creating a profile of your agency on Facebook, Instagram, Twitter, Linkedin and YouTube, for example, is also interesting to gain visibility in the market. After all, virtually everyone accesses at least one of these channels daily.
In social networks, you can communicate more informally and closer to your prospects, which can work as an excellent marketing strategy.
In addition, you can participate in groups in social media formed by people with common interests, where you can publicize your work and show that you know everything about the subject addressed there.
However, always remember that content shared in these media needs to be relevant and appealing to the public, because no one wants to be bombarded with advertisements every minute, is not it?
You can publish flashy, infographic images with important data, objective and informative texts or interesting videos. The important thing is that the material is easy to consume and encourages people to share by publicizing your agency to more people.
Be careful not to create profiles on all social networks as well.
Maintaining presence in these channels requires a lot of dedication and, if you have multiple profiles, it may be difficult to give everyone a fair hearing.
Focus on the social networks that are most accessed by your audience, because in these spaces you will get more engagement and better results.
Create compelling ads
Everyone who has a business and wants to excel on the internet needs to know how to nurture the relationship with users through free and quality content, such as blog and social networks.
However, a good agency marketing campaign also needs to include paid online advertising actions because this type of strategy reaches the right audience you target.
To publicize your agency’s work, create ads with objective, eye-catching calls. They need to tap into that content and feel attracted, wanting to better understand what is being offered.
Place the ads on media widely accessed by your audience, so your investment has the most return possible.
Have a website
People find all sorts of information on the internet and, therefore, are increasingly demanding when buying products or hire some service.
If you want your agency to be chosen by users, you will need to show all the details about what you do so they realize the benefits that only you have.
Having a website is a way to get all of your agency’s work together in one place so your prospects can get away with your doubts and feel confident to hire you.
In addition, this marketing strategy serves to create another channel of communication with users and to show that you are within the trends of the digital market.
Send email marketing
If you work with marketing, you probably already know how e-mail is a great tool for communicating with customers.
All the other channels we mentioned above are very effective ways of relating to people, but email is what allows for a more targeted and personal conversation.
By creating an email marketing strategy, you can use features that show the user that you value them, know their pains, and want to offer the best to make them happy.
It is possible to create customized campaigns, forward newsletters with relevant information, offer promotions in special times or closely follow the client’s journey.
Knowing how to do conversions using email marketing is one way of telling the customer that you know very well what you are doing and are able to create successful marketing strategies for his company.
2. Study Your Competition
Monitoring the competition is another important marketing action for agencies.
In fact, everyone who has a business and wants to constantly improve their bottom line should understand what the competitors are doing. So you can be more assertive in your actions.
So get to know the agencies that compete with you, watch their behavior on social media, and try to keep track of how they communicate with customers.
The information you collect when monitoring them should not be used to copy or devalue what they are doing, but rather to identify what is working and prepare to offer something even better.
In addition, it is from this analysis that you will be able to perceive the bottlenecks found in your market so that you can think of actions to solve these problems.
Keeping an eye on competitors is also useful for you to discover your shortcomings and use them as an opportunity to stand out.
3. Offer something more
Once you study your competition, you will know exactly what you need to do to deliver something differentiated to your customers.
This is the time to identify all the strengths of your marketing agency and start using them to your advantage.
At times, what you can offer the most is some technological resource, a specialized consultancy, a coaching process, promotional packages or even something simpler, like a more attentive service or the sharing of free rich materials.
See what your audience is wanting and not yet found in the market, to get out in front of competitors and stand out.
4. Disclose your success stories
Few advertisements are more effective than a successful case.
Consumers want to know if the product or service they are getting is really efficient and fulfills what they promised.
Therefore, whenever possible, disseminate the experiences of clients who have already succeeded in hiring their marketing service.
Show comparisons between past and future results so that everyone understands how well your work is and will really help customers gain market authority and increase their sales.
If possible, also include some testimonials from your customers telling them what they found about the contracted service.
Be a marketing expert
Agencies that follow the tips we show can better target their customers by helping them become referrals in their niches.
So, they are the ones that have more success in the market, after all, who does not have the dream to excel in the area in which it operates?
As the internet has become the preferred place for those seeking solutions, having a marketing agency focused on digital strategies is an increasingly promising and lucrative business.
If this is your will, you need to become an expert on the subject before you begin.
Get ready to study everything about this area, observe the trends and know all the tools available, to know how to advertise your business well and to get people’s attention so that after that they start to spread the word about other people’s companies.
Another type of agency that is also gaining more and more strength in the digital market are those focused on launch.